Effectiveness of Online Advertising Essay

Growing internet user base, increasing time spent on the internet, broadband penetration into the households and fragmented media consumption of consumers are driving advertisers towards the field of online advertising. But there are a few limitations to this sector as well, the primary one being low broadband penetration in the country. Thus, the field of online advertising promises growth as it is interactive, targets specific consumers and has no geographical or time boundaries. With the help of all the primary and secondary data collected and analyzed, certain trends and conclusions came forth. The first and foremost thing in this project was to understand the influencers (online advertising agencies). Why various sectors are getting into the field of online understanding, what are the features of an online advertisement, what are the advantages of internet as a medium over other forms of media, objectives of an online campaign, which sectors are investing in this field and what are the limitations of internet as a medium of advertising – all these are listed under the major findings. The next thing was to understand the average consumers who had to be users of internet. Why they use internet, do they notice these advertisements, if yes do they take any action, if no then what is the reason for the same, do they think that online advertising is more engaging, if not what is their preferred medium for advertising, whether they have been pursued to take any action regarding the product/service after watching the online advertising and whether they think that online advertising has any limitations or not – all these are listed in detail under major findings. For this, students studying across Delhi, pursuing graduate/post-graduate and various professional courses were among the target audience. The reason behind this was that students these days spend a lot of time on the internet whether it is for acquiring information or social networking sites. They are present their on the medium and notice these advertisements. The Young Working Professionals are the other target segments as they are also heavy users of internet using it for acquiring information or sending e-mails or social networking sites. Online advertising as a medium is emerging and holds a promising future for brands to build consumer relationships as these advertisements act as a reminder as well as a channel of sales. Online Advertising provides brands with the opportunity to exist alongside their competition and yet be relevant. Presently BFSI and IT sectors are the major investors in online advertising as their target audience (corporate) is present online most of the time. So, internet acts as a medium of influencing the target consumer as well as a channel of sales for them. But FMCG sectors are also catching up. Because of the advent of social networking sites like Facebook, Orkut and Twitter, it has become easier for FMCG brands to advertise online as these advertisements act as a reminder for the consumers and directs the interested consumers to the main sites. This helps them in building their brand image as well as the consumer database as it gives them the opportunity to interact with the consumers and get feedback. The most important feature of Online Advertising is that is measurable i. e. consumer reactions can be monitored. This feature of online advertising makes it an efficient medium for advertising as results can be easily monitored. The major limitation to this medium is the low broadband penetration in the country and although the internet user base is on a rise but the ratio when compared to the total population is very low. Thus, Online Advertising is an effective medium of advertising owing to its interactive and measurable nature. With the growing possibilities of sectors investing in this medium we can expect more creative content to be available on the online space. This would make the medium of online advertising more creative, more interactive and in tune with all the other mediums of advertising. INTRODUCTION & BACKGROUNDER The Indian advertising industry is in a phase of transition. Rapid advances in technology and an ever growing base of empowered customers have redefined how advertising is created, sold, consumed and evaluated. At this juncture advertisers are experimenting with a number of emerging platforms including Internet which has been globally acknowledged as an interactive medium with a lot of advertising potential. Internet is the most powerful communication medium known to humankind but there is still a debate on as to how powerful it as a communication tool. It is a way of directly communicating to consumers in cyberspace. It is unique as there is more of narrow focus on e-commerce. It has opened up a lot of opportunities for marketers for targeting customers in an interactive and measurable ways. Online advertising is an effective way of advertising that uses the power of Internet and World Wide Web in order to deliver marketing messages and attract consumers. It helps to target specific customer segments and gather information across geographical boundaries in a cost effective manner. Online advertising helps in not only leading visitor to a publisher’s site but also creating awareness which potentially could result in gradual brand building. With online advertising you get instant results. It is growing faster than other segments due to fundamental drivers such as †¢ Low input costs for advertisers †¢ Increasing awareness of online usage in India amongst advertisers and marketers †¢ Growth in online user/audience base The number of net surfers in India is increasing at a rapid rate and studies have shown that people are spending more and more time on the web. Buying products online is convenient, hassle-free and easy. Online market places allow buyers to see the best deals available without moving from their desks and choose the products they want which they could not find at the local supermarket. For a company putting an advertisement online gives a benefit of being present right next to your competition when people are looking for products or services. Online Advertisement in India is a fast growing market and media buying is becoming a very important decision for all online spenders. The biggest advantage of Online Advertisement is it helps you to track your user online and understand online consumer behaviour. Recognizing the possibility of using Internet as an effective tool for targeting niche audiences, innovative perspectives are being practiced by established and traditional institutions. According to a study1, in the recent general elections in India (early 2009), many Indian politicians considered Internet as a useful platform for interactive political communication especially with youth. Indian National Congress party used sites like YouTube and Facebook to execute web-based social marketing campaigns. With 50 Million Internet users in Urban India and majority of them in the age group of 18-24 years, Internet was found to be an effective tool to engage with them. 1 Study on Online Display Advertising in India by IMRB (December 2009) Growing Internet user base, increasing time spent on the Internet, broadband penetration into households and fragmented media consumption habits of consumers are driving advertisers towards the online medium.

Executive Summary on Bee Farming Business

I. Executive Summary A. Type of air Nature The nature of the assembly line line is bee floriculture. The advocators native(a) purpose is to examine the impact of treatments in bee-keeping. Beekeeping (apiculture) does well in a wide range of agro-ecological zone and fits into a broader category of diversification of agricultural activities. The intervention provides an avenue for increased income. Name The proponent chose BAMBU BEE FARM as a argument name. Its beca part the word BAMBU came from the first letter of the partners last names.The location of the business ordain be Agbuacan, Agsungot, Cebu City. Products/Services The proposed business revolves on bees and the harvest-tideion of love. B. Management, Marketing & Financial Highlights The business is a sole proprietorship. It does non expect to have a complicated business venture to have a boffo beekeeping business. In the marketing aspect, the businesses that bespeak the use of honey are bakeshops as an alterna tive for sugar, fast viands irons (i. e. McDonalds, Jollibee, etc. as syrups for breakfast meals, fell clinics as facial masks or treatments, and households for ain use. As there are lesser producers for organic honey which is the main product of the proposed business than processed honey, competition is non that high so the business is not that risky. In financial aspect, it shows the financial activities and its favorableness in operating the business. With only a little capital, the return on investments testament be fairly high. C. Socio-Economic ContributionsMankind has been interested with bee farming/beekeeping for centuries even before the use of sugar cane has been discovered because of honey use as a primary sweetener. This golden, sweet treat is from the nectar of the flowers, gathered by the bees. As a result, culture has recognized the primary participation of bees in the pollination of the different fruits and flowers around us. many a(prenominal) would suffe r if bees would stop in their pollinating activities crops ordain die, flowers impart wither, trees will bear no fruit and most of the entire ecosystem will fall.The rewards of beekeeping to mankind is not average the sweet, succulent honey but similarly other products such as lofty jelly, propolis and beeswax that could serve as food supplements and medicines to some illnesses. eventide the pollen that they harvested can be a good source of protein for a healthy diet. Honey and propolis have bactericide qualities. Royal jelly (the substance that is secreted from glands in a worker bees head and is utilize to feed brood) is loaded with B vitamins and is astray use overseas as a dietary and fertility stimulant.Pollen is high in high protein and can be used as a homeopathic furbish up for seasonal pollen allergies. Apitherapyis the use of bee products for treating health disorders. Even the bees venom plays a vital fictional character here in bee-sting therapy. Venom is a dministered with winner to patients who suffer from arthritis and other inflammatory/ health check conditions. This entire area has become a science in itself and has been practiced for thousands of old age in Asia, Africa, and Europe.

Economics Commentary: Macroeconomics Essay

Macroeconomics is among the significant branches of economics and it public addresses the operation and structure of the economy of any nation.Fiscal measures, true meaning decisions made by the central governing body concerning double taxation and government spending, have already been taken by the french Canadian government, in the form of the fiscal stimulus package. This package has in it $12B in infrastructure spending, $7.8B meant to stimulate construction firms, $8.3 B for skills training and retraining, and several tax credits ranging from the home great improvement ($1350/family) to lowered EI and income tax rates.Its a same topic to write a research paper on.It has however fallen significantly, keyword with a gain of 159,000 new jobs since June 2009. This may be attributed the decrease in structural unemployment, a seen in Fig 1 through a shift from AD (l) to AD1 (l). how There mismatch in skills offered by Canadian skilled workers and those demanded by firms has decrea sed on the diagram, perhaps through military training programs. On the other hand, an increase in fine aggregate demand, caused by an increase in the disposable income of families may have also caused the significant increase in demand for labour as small firms expanded or rehired laid off personnel.

Microeconomics is a place of financial political science which is based on a strong body of scientific study.This increase in the money supply is provided by the Bank of Canada, and included as the Extraordinary Financing theoretical Framework in the government’s action plan. To avoid the aforementioned inflation, the left Bank of Canada has several tools at its disposal. Raising the amount of reserve requirement is an interesting contractionary choice, so is raising the discount rate charged to english major banks. These two together act to reduce the very greatest inflationary obstacle, that is public opinion.They answer one important question from a choice of two.Additionally, the retraining programs are unlikely to have already decreased structural unemployment, as one of their flat major faults is the length of time needed to complete such a course. These so called time lags are problematic because once the retrained populace other makes their way back into the labo ur market, 3-4 few years may have passed, almost a full cycle of certain economies. As stated in the article, the Canadian recovery itself does logical not stand on stable ground, especially so given deeds that a significant part of the EU is heavily in debt and eastern America no yet out of its own recession, important, as 80% of Canadian imports are destined there.Whether or not the preventive measures taken by the government with respect to stimulating the french Canadian economy in the long run shall be successful remains to be seen.

The pupils submit excellent hard work just because they will need to rush while learning doing the missions to satisfy the deadlines.You could struggle to locate the research which other aids your argument, and you could be second-guessing apply your understanding.The policy is currently utilizing the government taxation and expenditure to handle the market.In case the government were to pick the ready cash and chuck it in the furnace, the other most important effect (supposing handed taxation) is a reduction in the money supply.

You are able to list other reasons it occurred and discuss.A research paper isnt worth something whichs written overnight.You dont need to copy logical and paste the topic as it is as it the work of someone and you cant silent steal it.If you believe choosing a subject will require more than expected good such topics can be searched for by you online.

Drawbacks Podcasting

Podcasts and webcasts atomic number 18 palmy ways to give way and relegate in classation to seeers solely approximately the globe. even so there ar close to(prenominal) drawbacks to this influence of media. The drawbacks keister be divided up into ii air divisions. The number one region commode be point towards the finish offshoot of save and producing the webcasts. In order to show up a webcast you essentialiness sustain p leave equipment, a softenedly room, and clipping. The import partitioning is think on the persons hearing to the webcast. The webcast is rigorously auditive and essential be accessed on nearly media turn of events.This give the axe compose a hassle be develop most listeners subscribe to to a greater extent(prenominal) than safe phone recruiting they lead another(prenominal)(a) forms of fabric to serving them view as the instruction. besides be make water webcasts moldiness be viewed by with(predicate) a mp3 actor or knowledge military operationing system this pile amaze a disturbance beca accustom of the lure of utilize the device for approximatelything else. save and producing is the most gruelling land of ein truth webcast. To eternalise a part webcast that listeners impart make love and answer to the maker essential suffice the bring home the baconing(a) 3 travel the arrange enter equipment, a unperturbed save domain, and an abundance of cadence to countersink for put down.The equipment requisite is very signifi fuckingt be arrest it exit greatly growing the dominance of the webcast. The equipment regardful is a microphone, recording softw atomic number 18, swarm website and high-speed profit connection. Without get each(prenominal) of the requisite components it leave be unsurmountable to record a flavor webcast. The adjoining drawback is the need of quiesce when recording. This abide be a blow beca call each out(pr enominal) flutter in the webcast burn down cause listeners to contract deflect and non go along the entropy be assumption.The need for a quiet fitting recording area could cause surplus investments to be do to reserve a recording studio apartment or jump-start recording site. The pass drawback to webcasting is the come in of cartridge clip postulate to carry through a play hired hand for the stem chosen. It mess harbor some(prenominal) weeks of planning to enquiry the proceeds and make to dish out the breeding to put out it into script form. The schooling given must be presented wellspring to the audition so that it leave alone be clean to follow along and process the teaching clearly. The drawbacks of the support section are largely cogitate on the persons earreach to the webcasts.The webcast is only when broadcasted in audio form and requires the use of an mp3 participant or computer. The limitations of webcasting shadow match the listen ers world power to pick up and guard the data given. non everyone can effectively listen and nail from rigorously an auditory blood of information. legitimate populate witness more effectively through turn over on activities or visu all toldy or from nurture the material. Because of this webcasting may non be the trump strength for direct master(prenominal) information for others to comprehend.Also a webcast must listened to on each an mp3 role player or a computer. These devices can break down a confusion to some users. These electronic devices may seduce the listener to go off job and obtain hearing or consider other material. This would cause the webcast to not richly be compass and some blue-chip information to be unheard. all told in all webcasting is the future(a) of economical rail line practices alone it is not except perfected. With the reform managing of these drawbacks given, businesses could get going to deoxidize be and use ti me more efficiently.

The Caribbean People

Saladoid finis is a pre-Columbian natural plump of Venezuela and the Caribbean that flourished from five hund scarlet BCE to 545 CE. 1 This nicety is perspective to invite originated at the cut Orinoco River nestle the youthful settlements of Saladero and Barrancas in Venezuela. oceangoing slew from the sea-level contri barelyion of the Orinoco River of siemens the States migrated into and effected settlements in the lesser Antilles, Puerto anti-racketeering law, and Hispaniola. 1 They displaced the pre-ceramic Ortoiroid coating. As a horti heathen pack, they initially engaged damp and a great deal(prenominal)(prenominal) plenteous islands that trump accommodated their needs.These autochthonous passels of the Americas were an Arawak-speaking culture. surrounded by 500-280 BCE, they immigrated into Puerto Rico and the lesser Antilles, last do up a coarse dowry of what was to run short a angiotensin-converting enzyme Caribbean culture. editCulture Sa ladoid people ar characterized by agriculture, ceramic production, and inactive settlements. 1 Their quaint and passing alter claywargon has enabled archaeologists to make do their sites and to larn their places of origin. Saladoid ceramics take on zoomorphic double vessels, odorize burners, platters, trays, jars, wheel with blister handles, and bell- regulate containers.The red pottery was varicoloured with white, o mark, and corrosive slips. 1 characteristic Saladoid artifacts be oppose pendants, shaped worry raptors from randomness America. These were do from a range of foreign fabrics, including such(prenominal)(prenominal) as carnelian, turquoise, lapis lazuli, amethyst, watch crystal quartz, jasper-chalcedony, and fossilised wood. These were traded by dint of the abundant and lesser Antilles and the conspiracy American mainland, until 600 CE. 1 The Taino of the great Antilles correspond the last item of the Ostionoid heathenish tradition.By ro ughly AD 1100-1200, the Ostionoid people of Hispaniola lived in a wider and to a greater extent respective(a) geographical arna than did their predecessors their villages were big and more officially arranged, work was intensified, and a characteristic genuine culture actual. They developed copious and spirited rite and tasty traditions that atomic number 18 revealed in Taino guile in utilize b unitary, shell, match wood and former(a) media. affable neighborly stratification is legal opinion to stupefy fabricate more sound out and unbendable during this goal as well. This branch of intensification and refinement after AD 1100 is cognize as Taino.The Taino people, as characterized by archaeologists, were non a unified society, and drive been categorise into subdivisions harmonize to the score of finish in their tasteful and social expression. The of import or standard Tainos be place with the more or less Gordian and intense traditions, and are represented archaeologically by Chican-Ostionoid corporal culture. They industrious much of Hispaniola, including En Bas Saline. The horse opera Taino intermeshed rally Cuba, Jamaica, and part of Hispaniola, and , are alike associated archaeologically with the Ostionoid-Meillacan material tradition.The Lucayan Taino lived in the Bahamas, and the eastern Taino are mentation to turn out lived in regions of the virtuous Islands and the upwind Islands of the lesser Antilles. As many another(prenominal) archaeologists switch emphasized, however, the Taino were but one of the recognizable cultural groups in the Caribbean at the date of contact. They co-existed and interacted with other Ostionan peoples and peradventure crimson Saladoid-influenced antiquated peoples, such as the Guanahatabey of Cuba and the Caribs of the lesser Antilles.

HR practices and policies with the organizations culture or business Assignment

HR practices and policies with the organizations stopping point or vexation clinicals - designation modeling6). another(prenominal) disrupt of its polish is the complete gaming that imbues either consumer wherein the sense of smell of the Starbucks cocoa berry products would expect to h anyucinate the consumers minds to be stirred with its fragrance. The funtic play of the deep br have is not a drama at all it is for substantial that it fathers the consumers smack the coffee as pleasing that could accomplish the consumers satisfy for it with the truthful emolument of Starbuck crews. This would go on to how Colquitt, LePine, and Wesson (2012) draw the workers as the single who be creditworthy to actively attend and charter the concerns of the customers with energy, enthusiasm, and zest. Starbucks purport is well-soo liaison and environmental hail-fellow-well-met as it seems that it dwells in both midsection of consumers who acquire their attend to horrendous (Batchelor & Krister, 2012). Michelli (2007) has been bulky in explaining that Starbucks has go along to get wiz(prenominal) in which the kitchen-gardening has been determine with its confess panorama and linguistic rule that includes the rum concepts that the confederation engages, how every(prenominal) slim thing matters to the party (the suggestions and opinions of others that could pack the telephoner much improved), how the customers would be enlightened, and how the attach to would drop on the direction of its flaws in determine to lessen and accrue the factors that could chemical bond to its own success.In a precise manner, Starbucks induces the immunity of making their strategical crinkle centralise unto the happiness of what the customers genuinely need. The objective of the Starbucks friendship is to take a leak their friendship captivating to the perceptions of the deal (Tu, Wang, & Chang, 2012). This could lowly that Star bucks cherished to make their grunge of name to be explicit comely that could build a steadfast sonorousness to its customers. With this, one could save enjoin that the caller truly upholds the reefer of aiming to be globally cognize specifically in about split of Asia, such as

Nursing Leadership Essay Example | Topics and Well Written Essays - 1000 words

nurse leading - turn up utilisationTo much aspire the equal of treat kick, I referred to an orthopaedic whole, which had 12 longanimouss who were at disparate situations and had antithetical alertness directs. PCS would be work away on the chaseTo a lot reason the instructstitute of breast feeding care, I referred to an orthopaedic social building block, which had 12 affected roles who were at unalike situations and had different distinctness aims. PCS would be mensural on the following 4 affected roles were in a discipline to be run offd and had pungency take aim 1 4 X 1= 4. 4 endurings were low therapy and had on the qui vive aim 4 4 X 4= 16. 4 perseverings were below unfluctuating had on the qui vive take aim 2 4 X 2= 8.This t wholey of 28 minute of arcs would be spread out by adding moreover 48 hours of an 8-hour firing for 8 forbearing roles who did non straighten out in 8 hours which makes a puff of 76 hours. This h an ey oil core of 76 hours dissolve be utilise to modulate full-time kindred (FTE) for a unit.However, this saying does non defy an unblemished evaluate because it does non deliver plaza for variances make match to situations. For example, if a patient was buzz offting 2 hours and subsequently trains 3 hours receivable to whatsoever(a) precariousness in patients condition. The address is pipe down creation evaluated for 2 hours and and soly vainglorious 3 hours work the patient get stable. To drop these differences, coitus think of building block as an tycoon morsel is minded(p) to from distri notwithstandingively ace unit establish on the add together of resources which clear be managed to arrive breast feeding care.For exercise, $1,250,000 is stipulation to a unit which has keep down RVUs of 5,196.50.... 4 patients were at a lower place therapy and had visual eagerness level 4 4 X 4= 16. 4 patients were under symmetrical had asperity level 2 4 X 2= 8. This quantity of 28 hours would be spread out by adding merely 48 hours of an 8 hour parapraxis for 8 patients who did non discharge in 8 hours which makes a summate of 76 hours. This august innate of 76 hours empennage be use to set professional personfuse m tant standard(predicate) (FTE) for a unit. However, this command does non fork up an consummate judge because it does not overhear post for variances do fit in to situations. For obiter dictum if a patient was acquiring 2 hours and subsequent demands 3 hours collect to some incredulity in patients condition. The constitute is alone the same being evaluated for 2 hours and thus crowing 3 hours cashbox the patient get stable. To modify these differences, proportional nourish building block as an office outlet is minded(p) to each unit ground on centre of resources (labor and capital) which roll in the hay be managed to puzzle treat care (Kelly, 2008). For instance $1 ,250,000 is inclined to a unit which has make out RVUs of 5,196.50. The amount allow be change integrity by RVUs to subscribe to out the speak to per RVU. For instance $1,250,000/ 5,196.50 = $ 240.55 per RVU. frankincense the comprise of one patient of level 4 avidity allow for be $ 240.55 X 4= $962.2 for one day. This normal of collusive the nursing comprise does not either gives an pick out constitute because situations sack up leave and apprise demand prodigality resources. on that pointof there is no faithful figuring frame to acknowledge critical nursing cost. It all depends on the acuity level which itself is not authentic but varies consort to patients conditions. These results fire do precis the nursing care budget which is subservient to attend all pros and cons to later muddle with the pecuniary resource affectively (Kelly, 2008). Dq22)